Question 1

What does Henning build?

Accepted Answer

I lead design teams at NewStore as Director of Design, where 70,000 store associates use what we make. I also run three products of my own: Intura, a leadership journal for people who lead, with a coach that has read every page; WhatWeCook, meal planning for households on the web and iOS; and ShareMyPage, for sharing pages you make with AI behind real access control.

Question 2

Can I work with you?

Accepted Answer

Alongside NewStore, yes. Happy to talk: coaching people building their own products, taking yours apart with you and showing how I solved the part you are stuck on, or just a good conversation. The thirty minutes are free, and not a sales call. Book a time on the calendar at the bottom of the page or write to henning@hwa.design.

Question 3

How do you build with AI?

Accepted Answer

I design the product and decide what gets built, and I build it with Claude Code. WhatWeCook was built in 32 days with Claude Code on a Mac mini at home, steered from my phone, on parental leave. The blog post tells the whole story.

Question 4

Where are you based?

Accepted Answer

In Berlin, Germany, since 2015. Before that I spent six years in Erfurt, where I studied and in 2011 founded my own studio. I work in English and German, and my own products are built at home, on a Mac mini in my office in Berlin.

Notes from making things. What shipped, and what broke.

What people do when an app stops working

My own app told me how I lead

Instagram answers my flat, not my server

I built an app on parental leave (mostly from my phone)

From the archive

My 2014 thesis put social media on public screens. Most of it didn’t last

My 2011 thesis tested a web framework on people. The people were right