Question 1

What does Henning build?

Accepted Answer

I lead design teams at NewStore as Director of Design, where 70,000 store associates use what we make. I also run three products of my own: Intura, a leadership journal for people who lead, with a coach that has read every page; WhatWeCook, meal planning for households on the web and iOS; and ShareMyPage, for sharing pages you make with AI behind real access control.

Question 2

Can I work with you?

Accepted Answer

Alongside NewStore, yes. Happy to talk: coaching people building their own products, taking yours apart with you and showing how I solved the part you are stuck on, or just a good conversation. The thirty minutes are free, and not a sales call. Book a time on the calendar at the bottom of the page or write to henning@hwa.design.

Question 3

How do you build with AI?

Accepted Answer

I design the product and decide what gets built, and I build it with Claude Code. WhatWeCook was built in 32 days with Claude Code on a Mac mini at home, steered from my phone, on parental leave. The blog post tells the whole story.

Question 4

Where are you based?

Accepted Answer

In Berlin, Germany, since 2015. Before that I spent six years in Erfurt, where I studied and in 2011 founded my own studio. I work in English and German, and my own products are built at home, on a Mac mini in my office in Berlin.