Brand. The wordmark, the colours and the sentences, in the files you need.
- Typefaces
- Archivo, Geist Mono
- Licence
- Both OFL
- Updated
- Oct 2026
There is no symbol. The wordmark is the identity.
It is Archivo Bold, tracked in, with the full stop at 55 percent so it reads as part of the domain rather than as punctuation. There was a nine cell grid for a while and it is gone: a mark you do not recognise yourself in is not your mark.
Six greys and nothing else.
There is no brand colour on purpose. The work supplies all of it: the app icons, the screenshots, the commit chart. A palette of its own would compete with the only thing worth looking at.
What to write when someone needs a line.
Copy these rather than inventing new ones. A bio that says something different on every profile is four people.
- The claim
- I make people better at what they do.
- The role
- Design leader, engineer and product builder in one person.
- One sentence
- Henning Witzel-Açıkgöz is a product builder in Berlin. Almost two decades building products that make your life easier, from retail shop floors to his own kitchen.
- A paragraph
- Henning Witzel-Açıkgöz builds products end to end: design, code and the decisions in between. He has been at NewStore for nine years and has run design for eight of them, most recently as Director of Design, where the software he shaped is used by 50,000 people at 90+ companies. Since 2025 he has shipped three products of his own.
Portrait and name.
The name is spelled Henning Witzel-Açıkgöz, with the hyphen and the dotless ı. The imprint carries the legal form.
Archivo, and Geist Mono for figures.
Archivo carries everything. Geist Mono carries numbers, dates and labels, and nothing else: a word set in a code face reads as a value from a system rather than as something a person wrote. Both are open licensed, so you can use them wherever this goes.